Playmaker Project
Life is Good discovered that their non-profit was one of their strongest brand assets. Yet the identity and its system lacked the clear storytelling and visual cues needed to fully convey its powerful role in the world. We reimagined the organization from the generic “Kids Foundation” into a fully realized movement, the Playmaker Project, capturing the joy and optimism they put into practice to help kids heal from trauma.
Strategy Services
Brand Architecture | Brand Personality | Naming | Message Map & Narrative | Identity Design Strategy
“Hanah is my go-to resource any time I wonder, ‘Could we think about this another way?’ She unearths brands’ most compelling truths to architect impactful strategies that inspire employees and attract consumers. Best of all, she’s a great human who cares deeply about being a force for good.”
Client, VP Brand Marketing
