Your heart-centered catalyst for growth in moments of change.

A strategist that focuses on brand, culture, and design, Hanah Holpe helps organizations and their leaders navigate their way forward with her heart, hunger, and humility. She’s led by a belief that brands should be designed from the inside out: purpose-led, values-driven, employee-first, and future-focused.

For over 15 years, Hanah has helped grow legacy, challenger, and startup organizations by tapping a breadth of experience in identity, insight, design, experiential, and advertising to unlock the potential in brands.

She is an Adjunct Professor at Virginia Commonwealth University and holds a master’s degree from VCU Brandcenter. Hanah lives in Richmond, VA with her husband and two little girls where she spends her time running, painting, and reading a variety of paper-and-ink books.

Client Experience: Life is Good, Red Kap, Hilton, athenahealth, Suffolk Construction, Navy Federal Credit Union, Silversea Cruises, AbbVie, Alleviate, Gnara Apparel, Wolverine Brands (Sperry, Merrell, Keds), LEGO, Virginia Tech, Kellogg’s, Müller, Conagra, Johnson & Johnson, Johnson’s Baby, Kimberly-Clark, Walmart, Playskool, Babyganics, Pampers, Boppy, COUNTRY Financial, Discovery, H&R Block, Construction Specialties, Eagle Construction, and more.

Agency Experience: MullenLowe, The Mom Complex, Bluedog Design, Brand Federation, Jack Morton Worldwide, and more.

“If I had to choose one colleague to tackle any problem with, it would be Hanah. Her mind, heart, and spirit render every challenge surmountable, every project fun, and every outcome rewarding.”

Former Client

Truth before trend.

Rooting in meaningful & authentic truths help brands thrive with long-term potential rather than survive simply on short-term spikes.

Guiding Principles

Brand from the inside-out.

The most magnetic brands are built from internal culture and then felt externally. Design for employees first and then radiate out the brand.

Progress over perfection.

Brands should be dynamic and fluid, continually evolving. Invest in casting forward and be ready to steadily progress, future-ready.

Design for better.

Brands have power to influence and further our society and should lead with awareness and action to positively impact our communities.

Behavior builds belief.

Intentions mean little without meaningful action. Words are powerful but behaviors prove brand promises and build loyal tribes.

Listen first.

Take the time to intently tune in and immerse before taking a course of action. The most resilient brands respond versus react.