Red Kap
The century-old workwear company was acquired and facing massive category changes. To succeed in the next 100 years they had to drive towards new ambitious goals. Yet the brand was stuck in the past and fading into category tropes. At the precipice of their 100-year milestone it was time to reimagine the brand from the inside out to break through the category, resonate with a new consumer, and grow into the future.
Strategy Services
Consumer Insight | Brand Purpose & Values | Brand Archetype & Personality | Brand Positioning | Brand Architecture | Employee Engagement | Identity Design Strategy | Campaign Strategy | Product Positioning | Social Impact Strategy | 5-Year Roadmap | Engagement Strategy
