Suffolk Construction
Founded in 1982 the Boston-based building contractor was experiencing unprecedented growth, becoming a multibillion-dollar organization with motivations far beyond the traditional built world. Yet their brand was an artifact of the past rather than a symbol for their future. They needed a new strategic foundation to unify the nationwide company and to shift from construction company to an integrated technology enterprise.
Strategy Services
Brand Architecture | Brand Purpose, Values & Vision | Value Proposition | Leadership Model | Employee Engagement Plan | Identity Design Strategy | Campaign Strategy
“The construction industry remains among the last to modernize, and Hanah faced the challenge to lead this evolution through brand work with confidence and compassion. She coaxed vulnerability from a reserved executive team which allowed us to get to the root of our ambitions and fears and ultimately co-create a brand position that ushered us – and our industry – into the next phase.”
Client, VP Brand & Marketing
